EDUCATION:

B.A. in Fine Art with a concentration in Graphic Design from the University of Maryland, May 2011

EXPERIENCE:

EVERCOMMERCE: JUNE 2020 - PRESENT

CREATIVE DIRECTOR

Establish creative direction and brand identity for EverCommerce, a public company with over 2,000 global employees
Manage the strategy, development and design of marketing materials and digital campaigns for over 50 B2B brands in the Health, Wellness, Fitness, Home Improvement and Digital Marketing spaces
Directly oversee design team of eight employees and integrate project workstreams between Marketing, Development, Digital, Creative and Ops teams
Consolidate and reposition companies with new brand identities to launch in market under the EverCommerce corporate
Advise C-Suite on creative architecture and brand positioning
Strategize and Design yearly Marketing campaign initiatives in collaboration with Media planners for over 50 brands
Create, develop and edit brand videos for EverCommerce and their solution brands
Lead Core Model and Audience Analysis Workshops for website and brand development
Standardize and design templates for email, digital and landing pages via Marketo, Hubspot Unbounce and HTML

SCREAM AGENCY: JULY 2016 - MAY 2020

ART DIRECTOR

Concept and design print and OOH advertising campaigns for brands like Colorado Ballet, First Western Trust, Hyatt Regency Aurora-Denver and AAA Colorado
Co-write scripts for tv commercials and radio advertisements
Direct on-set client videos for broadcast, pre-roll and social
Lead on-set photo direction, working with talent, photographers, producers and clients
Collaborate with photographers and editors to bring photo and video content to life
Retouch photos and effects for multiple media platforms
Design wireframes and websites for brands like First Western Trust, Viz.ai, Gold Crown Foundation, Flexpoint Hospitality Solutions and Guaranty Bank and Trust
Illustrate booklets and infographics for print and web, most notably for Reach out and Read Colorado
Design logos, brand guidelines and marketing materials
Create, pitch and design new client business presentations
Redesign in-house marketing materials such as, business cards and leave behinds
Edit video for case studies and social for in-house promotion
Lead creative brainstorms
Managed creative strategy sessions and projects from ideation to execution

FEARLESS UNLIMITED: MARCH 2016 - JULY 2016

Lead Designer

Created new client pitch decks and presentations for current clients
Brainstormed and executed creative strategy for clients
Managed creative projects from ideation to execution
Created in-house marketing materials such as, business cards, info cards and t-shirts

BACKBONE MEDIA: 2011 - MARCH 2016

Graphic Designer and Creative Manager

Responsible for establishing the creative department in 2011
Expanded the creative role of the company between clients and vendors
Lead creative strategy discussions for client campaigns
Created several PR campaign strategies, mocked up the campaigns and presented the campaign ideas to the client
Designed new client pitch decks using InDesign and Powerpoint resulting in winning new business
Designed numerous social media campaigns which encompass app development, design and promotional ads featured on social media and online media outlets for brands like Outdoor Research, Black Diamond, Smartwool and Hoka One One
Edited photos for print ads featured in major media publications and for digital advertisements
Edited video for brand case studies
Animated effects for brand case studies
Designed clickable digital advertisements using Photoshop and Flash
Layout, editor and graphic designer for in-house event promotions, presentations, infographics and brand guidelines
Managed, designed and coded wordpress blog in-house and for clients
Designed templates and custom infographics for PR and media reporting for clients and for client sales reports
Illustrated custom stickers for a non-profit client by hand and converted them to digital illustrations using photoshop

THE ASPEN CLUB: 2014 - 2015

Freelance Designer

ALPINE INITIATIVES: 2013 -2015

Freelance Designer

Designed two Facebook campaigns, supporting ads and promotional materials for their annual Grass Roots Grants winner selection.
- Consulted on brand strategy and audience outreach
- Designed layout of the campaign and the ads
- Edited photos to match the integrity of the brand

BLACK DOG DIGITAL: 2012 - 2014

Freelance Designer

Created several Facebook applications and sweepstakes for clients of Black Dog Digital, including SNOCRU and Wagner Skis
- Designed new graphics that complement the brand and follow their brand guidelines
- Wrote copy for the campaigns